Jimmy Riberholdt is the founder of the Customer Embassy. From here, he advises companies on how to make it easy for employees to build good relationships with their customers. Throughout his career, Jimmy has worked in sales, both as a salesperson, manager and trainer in several different industries. The main point of the episode is that you need to build good relationships with your customers - instead of just pushing products on them. See your customers as partners rather than prey. It may sound logical when you read it, but listen and get the details too.
Read also: What is feedback
Topics that we get through:
- How can you shift from seeing your customers as prey to working with them as partners?
- What are the elements of a simple customer concept?
- How can you motivate your employees to sell more through your company's purpose?
- What's the difference between a satisfied customer and an active customer ambassador?
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