How do you empower feedback in a gigantic company across locations?

At Elgiganten, they are no stranger to the challenge of creating a strong and cohesive leadership culture across the country's many stores. With a goal of strengthening leadership effectiveness and fostering a culture of open and constructive feedback, Elgiganten turned to GoLearn and their Feedwork program to make a change.

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The challenge

With nearly 50 stores across Denmark, Elgiganten faced a challenge in ensuring a consistent management practice and feedback culture. It was essential for the company to not just implement a solution, but to create a movement that could lead to real change and development among all layers of management.

The solution

The feedback program, delivered through GoLearn's online learning platform, was carefully selected for its practical approach to feedback and communication. The program offered both a theoretical framework and practical tools designed to strengthen feedback mechanisms between managers and employees.

Implementation

The course was rolled out as an integral part of Elgiganten's leadership development initiatives. The course was made available to managers at all levels, from store managers to regional managers, but also all head office employees who are role models to the stores on a daily basis, ensuring that the learning journey was a shared experience. The course structure encouraged practical application of learned techniques through role plays, group discussions, and direct feedback sessions. The course was made mandatory for managers and digital follow-up sessions were created along the way to ensure an overall progression and focus in the application of the course in everyday life. 

Results

The results spoke for themselves. Leaders at Elgiganten reported a marked improvement in their ability to give and receive feedback, resulting in stronger team dynamics and improved employee satisfaction. The feedback culture became more ingrained, with an increased willingness among employees to openly share ideas and suggestions for improvement.

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''Our employee satisfaction survey where we work with feedback has increased by 4 points, which is quite a lot when you look at 2500 employees who rate it''

''In the course itself, they bring some concrete tools into play that are very easy to put into play on a daily basis and we can see these tools are starting to be used in many places in our stores, so it's super cool''

Jesper Bechmann Jørgensen - HR Business Partner at Elgiganten.

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Interview with Jesper Bechmann Jørgensen - HR Business Partner at Elgiganten.

End of course

The end of the program was followed through by Morten and Ida, who came to Elgiganten's peak gathering to give lectures and workshops in front of Elgiganten's managers.

With their pleasant approach and well-placed humor, they managed to capture and hold the audience's attention from start to finish. 

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Through these sessions, the key themes and learnings from the program were not only reviewed, but also brought to life in a way that made the content accessible and relevant to each leader. Their ability to blend in-depth insights with accessible delivery helped the program hit the mark and ensured that managers left the workshop more informed, motivated and ready to implement the new tools and techniques in their daily work. 

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Video highlights from the Peak Gathering, where Morten and Ida participated at the end of the GoLearn program

Future Steps

Elgiganten now looks to the future with a renewed sense of competence and direction in feedback. With the results achieved, the company plans to expand the application of the principles to other areas of the business, including customer service and internal communication.

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It's fair to say that the collaboration between Elgiganten, GoLearn, and Feedwork has demonstrated how digital learning can impact a company by improving communication and feedback. By applying new tools and techniques, Elgiganten has taken a big step towards realizing its goal of creating a stronger, more cohesive leadership culture.

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